Promotion via social media in English
In the era of technology, it is a great idea to use social media for promotional purposes. Welcoming institutions should set up a page where they can promote the incoming academics and staff members, and do so in English so that other institutions could have access to it. It might significantly contribute to greater visibility and new possibilities for cooperation.
Goals
Improved visibility
Basic information
| Categories | Networking Promotion & Visibility |
|---|---|
| Mobility stages | Pre-arrival phase During mobility phase After-leaving |
| Delivery schedule | Continuous |
| Importance | Important to have |
| Scale of organizational change |  |
| Target groups | PhD student/Early career researcher R2 - R4 researchers Administrative staff |
|---|---|
| Types of contracts of researchers | Full degree student Permanent employee |
| Career stages of researchers | 6-12-months of experience 1-3-years of experience 3-10 years of experience |
| Lengths of stays of researchers | 0-3 months 3-6 months |
Practice setup
The setting up activities are the following:
- creating a social media profile for the welcoming institution (in case they did not have one prior),
- creating a subpage dedicated solely to incoming academics and staff members,
- determining the people who will be moderating the page,
- finding people who will proofread both the posts in the local language, as well as in English.
Challenges (factors to consider): some institutions could be averse to the idea of using social media for promotion; there should be a seminar dedicated to explaining the perks of such activity. Maybe the best thing would be to include students from student associations in the process of setting up social media profiles.
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Description of collaboration
Practice delivery
The delivery activities include:
- posting on social media,
- filtering through the information relevant for promotion regarding the incoming academic and staff members,
- answering potential questions people might have on the social media posts.
Challenges (factors to consider): some incoming academics and staff members may be unwilling to agree to their pictures and information being shared online.
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Description of collaboration
Examples of practice
Social media usage for promotion
In Serbia, occasionally the social media pages of institutions post about their incoming academics, lecturers, and staff members. However, that is not done solely for promotion purposes of the incoming individual, but rather to show that there are some activities going on. Therefore, separate pages on social media designated for this purpose only are essential.