Both the specialised blogs and podcasts are a very effective and efficient way how to better connect with the current and potential target audience of international PhD students, academics, and researchers providing an insight into host HEI's institutional life and culture and welcoming environment. Those media allow you not only to keep the members/followers up-to-date with the latest events, but also promote vital topics and new initiatives, inspiring stories, and express opinions. Both activities should bring less formal but still valuable and entertaining content which should be complementary to the content published on the host HEI institutional website and social media. Both activities help encourage their followers/readers/listeners to become host HEI's ambassadors and raise its visibility and global presence.
The great benefit of podcast listening opportunities is their mobile nature. Podcast audio content gives listeners the ability to dive into topics without having to set aside time to read or watch a video (e.g.during commuting, jogging, cycling, cooking, etc.).
Improved access to information Better communication and cooperation Improved visibility
|Categories||Promotion & Visibility Social Integration & Daily Life Networking|
|Mobility stages||Pre-arrival phase During mobility phase Pre-departure After-leaving Upon arrival|
|Importance||Nice to have|
|Scale of organizational change|
|Target groups||PhD student/Early career researcher R2 - R4 researchers Lecturers (incl. Language Teachers)|
|Types of contracts of researchers||Full degree student Permanent employee Visiting scholar Employee in training (interns, research fellows, postdocs) Exchange student|
|Career stages of researchers||Less than 6 months 6-12-months of experience 1-3-years of experience 3-10 years of experience 10-15 years of experience More than 15 years of experience|
|Lengths of stays of researchers||0-3 months 3-6 months 6-12 months More than 12 months|
In the setup phase you may consider:
Podcasting: Organising your episodes
Podcasting: Recording and Equipment
Podcasting: Editing and production
Podcasting: Publishing and promotion
Challenges (factors to consider):
|Cost of practice setup|
|Time required for practice setup|
|Personnel effort required for practice setup|
|Actors involved in practice setup||
|Partners involved in practice setup||
|Indicators for evaluating progress/quality of practice setup||
@ Other HEI: In the setup phase it would be beneficial to find another HEI (in the region/country or outside the country) that has already experience with similar services that could serve as an inspiration.
@ All other external partners- their representatives can be invited as guests to present services or any other interesting topic for international PhD students, academics, and researchers
Delivery activities are mainly connected with:
Tip: In order to promote your podcast release at least 3 episodes on launch day and ask your listeners to leave a review.
|Cost of practice delivery|
|Time required for practice delivery|
|Personnel effort required for practice delivery|
|Actors involved in practice delivery||
|Partners involved in practice delivery||
|Indicators for evaluating progress/quality of practice delivery||
@ All - representatives of all external partners can be invited as guests to the podcast:
This series of podcasts is addressed to international staff and visitors at Linköping University. These episodes give information and inspiration on living and working in Sweden and Linköping University.
The editiion of podcasts shall help understand researchers and academics important aspects of living in the country and eventually also contribute to their career development. The podcasts are produced irregularly.
"Let's talk about it" is a series of podcasts on ongoing research projects, networking in the internationalization of science, and examples of how to raise funds for research. Podcasts present scientists number of opportunities to obtain various types of grants. The presented activity is coordinated by Research Services and Career Development of the University of Vienna.