Basic information

Practice setup

There are different ways to prepare and structure this newsletter, but it is important to emphasise that this will become an official information source and it will have an impact on the University branding in the community. This is the reason to start with a general management board decision, considering the following details:

• The goal of the newsletter (to improve the visibility of the research activities among departments/faculties, to improve the branding of the University, to strengthen the cooperation between researchers/ to inform the local community, to make announcements for future activities, or to report past activities, etc.)


• The target audience of the newsletter (PhD/post-doc students, research staff from the University, visiting scholars, the wider research community, the local community and industry, the wider international community, etc.)


• The scope of the newsletter - Internal newsletter (for researchers/staff/students in the university)/ External newsletter (for local community)/ International newsletter (for international partners/partners beyond teh local community)


• The number of issues of the newsletters to produce (monthly, bi-montly, quaterly\, etc.).

Based on these decisions, the newsletter preparation and its design can be allocated to the Communication and marketing department/ to the PR department/ to HR or IRO department/ to the the Technology Transfer Office (TTO) or another relevant structure. In any case, design and delivery of a regular newsletter for the external public can require significant staff efforts and professional skills and planning. Making a good University Newsletter can significantly increase the visibility of the university and its activities. Based on that, it is recommended to start with a pilot version of the newsletter and consider the received feedback about specific sections and news.

Planning of the newsletter sections can involve experts and ideas from different departments. The following should be considered as possible sections.

Reporting:

• News about on-going research projects


• Reporting articles of past events/conferences/workshops/trainings


• Reporting articles about University celebrations/ ceremonies, etc.


• Reports on cooperation with other stakeholders


• News about major publications and research articles of faculty members;

Announcements:

• Announcements about new coming events/conferences/workshops/trainings


• Announcements about new projects/ grants/ cooperations opportunities; 


• Students/Faculty incentives

Services:

• New administrative procedures, incentives, policies; 


• New/modified administrative services;

Students, alumni, local/ international/ external community:

• Testimonials, good practices, sharing personal insights from programs, trainings, etc.


• Informal life events, etc.

The next step is to prepare an appropriate design of the newsletter, respecting the overall University branding. 

Tips on prepareing the newsletter:

• Consider the sources of information for every section and how to collect information from different sources.


• Design templates for making it easy to collect, translate and adapt texts from different sources.


• Discuss the text content and require improvement of the newsletter.


• Prepare a list of contacts for distributing the newsletter.

Cost of practice setup
Time required for practice setup
Personnel effort required for practice setup
Actors involved in practice setup	HR Department IRO/welcome centre PR department Students association Researchers association Career development centre Technology transfer office Communications and Marketing
Indicators for evaluating progress/quality of practice setup	Number of subscribers among international researchers Number of newsletters sent annually Number of page visitors

Description of collaboration

Practice delivery

To plan and deliver every newsletter issue properly and promptly, based on the management decision, the appointed department and its staff should design a smooth process of information collection, editing, translation and design, approval of the final newsletter issue and its distribution.

• Consider the work engagements of the staff


• Provide enough time for sourcing the information from different departments (not less than 10 days).


• Provide a few days for collecting, checking, and editing the content (about 2-3 days)


• Apply the approved design


• Receive formal approval from the responsible person (it can be decided at the management level who will take the responsibility for the final check-in).


• Translate in English and in other languages if necessary.


• Publish on the web and/or send by email, distribute by official university social media channels.


• Inform relevant departments about the newsletter issue.

Collect feedback and ideas about improvements.

Cost of practice delivery
Time required for practice delivery
Personnel effort required for practice delivery
Actors involved in practice delivery	HR Department IRO/welcome centre PR department Research office Communications and Marketing
Indicators for evaluating progress/quality of practice delivery	Number of subscribers among international researchers Number of newsletters sent annually Number of page visitors

Description of collaboration