A regular newsletter can be a nice-to-have instrument for sharing knowledge and improving the visibility of research activities and supporting services, organised at your institution.
This newsletter can be a very useful tool especially for doctoral/post-doctoral students and the junior/project engaged research staff, appointed for specific research tasks. The newsletter can also be used to inform the local community and partner institutions about the activities at your university, strenghtening industry-academia links and opportunities for collaboration.
Benefits of initiating a regular Research newsletter:
Improved access to information Improved quality of service Improved visibility Social integration
|Categories||Networking Institutional Processes Promotion & Visibility Institutional strategy|
|Mobility stages||During mobility phase Institutional setup Pre-arrival phase After-leaving|
|Importance||Nice to have|
|Scale of organizational change|
|Target groups||PhD student/Early career researcher Administrative staff Management staff R2 - R4 researchers|
|Types of contracts of researchers||Visiting scholar Employee in training (interns, research fellows, postdocs) Fixed term employee Exchange student|
|Career stages of researchers||Less than 6 months 6-12-months of experience 1-3-years of experience|
|Lengths of stays of researchers||0-3 months 3-6 months 6-12 months|
There are different ways to prepare and structure this newsletter, but it is important to emphasise that this will become an official information source and it will have an impact on the University branding in the community. This is the reason to start with a general management board decision, considering the following details:
Based on these decisions, the newsletter preparation and its design can be allocated to the Communication and marketing department/ to the PR department/ to HR or IRO department/ to the the Technology Transfer Office (TTO) or another relevant structure. In any case, design and delivery of a regular newsletter for the external public can require significant staff efforts and professional skills and planning. Making a good University Newsletter can significantly increase the visibility of the university and its activities. Based on that, it is recommended to start with a pilot version of the newsletter and consider the received feedback about specific sections and news.
Planning of the newsletter sections can involve experts and ideas from different departments. The following should be considered as possible sections.
Students, alumni, local/ international/ external community:
The next step is to prepare an appropriate design of the newsletter, respecting the overall University branding.
Tips on prepareing the newsletter:
|Cost of practice setup|
|Time required for practice setup|
|Personnel effort required for practice setup|
|Actors involved in practice setup||
|Indicators for evaluating progress/quality of practice setup||
To plan and deliver every newsletter issue properly and promptly, based on the management decision, the appointed department and its staff should design a smooth process of information collection, editing, translation and design, approval of the final newsletter issue and its distribution.
Collect feedback and ideas about improvements.
|Cost of practice delivery|
|Time required for practice delivery|
|Personnel effort required for practice delivery|
|Actors involved in practice delivery||
|Indicators for evaluating progress/quality of practice delivery||
The University's Communications Office publishes a digital newsletter four times a year. The newsletter covers news around education, exchange, research and campus life and is aimed at students, alumni, partner universities and the business community.