In the era of technology, it is a great idea to use social media for promotional purposes. Welcoming institutions should set up a page where they can promote the incoming academics and staff members, and do so in English so that other institutions could have access to it. It might significantly contribute to greater visibility and new possibilities for cooperation.
|Categories||Networking Promotion & Visibility|
|Mobility stages||Pre-arrival phase During mobility phase After-leaving|
|Importance||Important to have|
|Scale of organizational change|
|Target groups||PhD student/Early career researcher R2 - R4 researchers Administrative staff|
|Types of contracts of researchers||Full degree student Permanent employee|
|Career stages of researchers||6-12-months of experience 1-3-years of experience 3-10 years of experience|
|Lengths of stays of researchers||0-3 months 3-6 months|
The setting up activities are the following:
Challenges (factors to consider): some institutions could be averse to the idea of using social media for promotion; there should be a seminar dedicated to explaining the perks of such activity. Maybe the best thing would be to include students from student associations in the process of setting up social media profiles.
|Cost of practice setup|
|Time required for practice setup|
|Personnel effort required for practice setup|
|Actors involved in practice setup||
|Indicators for evaluating progress/quality of practice setup||
The delivery activities include:
Challenges (factors to consider): some incoming academics and staff members may be unwilling to agree to their pictures and information being shared online.
|Cost of practice delivery|
|Time required for practice delivery|
|Personnel effort required for practice delivery|
|Actors involved in practice delivery||
|Indicators for evaluating progress/quality of practice delivery||
In Serbia, occasionally the social media pages of institutions post about their incoming academics, lecturers, and staff members. However, that is not done solely for promotion purposes of the incoming individual, but rather to show that there are some activities going on. Therefore, separate pages on social media designated for this purpose only are essential.